Welcome – I am so happy you are here.
I am a personal finances adviser, aka Money Coach. My specialty is guiding my clients in the fascinating world of money management, and a little beyond.
My ultimate target is to equip my clients & readers with tools and attitudes to gain control, fulfill aims and attain growth, as well as peace of mind.
I launched my business in 2011, after attaining a Family Finances diploma, as it became clear to me that many people were in great need of understanding their financial situation. Rapidly and through hard work I became one of Israel's leading Money Coaches.
I accompany families, individuals and small business owners towards achieving their own various financial goals, by developing tools, methods and concepts implementing financial management in real life.
I am a regular guest on morning television talk shows as well as in radio and newspaper interviews nation-wide. This, in addition to writing my own posts and articles which are published in various media. I am invited to give lectures and workshops to communities, social & business groups and companies, and I also pride myself in serving as a mentor to budding entrepreneurs.
I founded the popular "Gift-in-an-Envelope" concept & greeting cards which in itself links to preserving our environment which is something I feel strongly about.
And not less important - I am a mother to 2 boys who inspire me to shape a smarter money-wise generation who will hopefully grow up with a more natural instinct of financial freedom and control.
My services range from one off meetings to weekly “running buddy” sessions. In addition to Hebrew, I work also in English and Spanish, thus I succeed in helping new as well as veteran Anglo and Spanish-speaking Olim.
My clients save a lot of money also because in our sessions I reveal to them various marketing & sales tricks and manipulations to avoid. I am closely familiar with these from my previous career in the marketing and market research field, both in Israel and South Africa.
I possess an Honours degree in Business Science from University of Cape Town.
I am married and live in the Sharon area.
An area which is close to my heart and in which I am active in my spare time is Community and Social Activism: I am active in my kid's Parents Associations, was one of the leaders of the Municipal Taxes protest, I established a Business Club in my home town etc.
A few more facts & figures
Why I chose to become a Financial Adviser? Because I . . .
Love order, planning & implementing & am really good at these!
Enjoy helping people help themselves
Like numbers, organizing them and seeing beyond them
Seek justice (and hate it when someone tries to trick me)
Strive to understand the reasoning behind every habit
Experienced meaningful events in my own life, which all had financial ramifications (which I learned and grew from): divorce, immigration (3 times!), death of a parent early in life etc.
Know that I am capable of making significant and positive changes in this field.
Have slightly "out of the box" opinions which I enjoy passing on.