Welcome – I am so happy you are here.

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I wear 3 hats which are inter-related - I am a personal finances management adviser, aka Money Coach, a personal information management (PIM) coach and a Business Consultant to small businesses.
My specialty is guiding my clients in the fascinating worlds of money, information management, and growing their income via running successful businesses.

My ultimate target is to equip my clients, readers & listeners with tools and attitudes to gain control and order, fulfill aims and attain growth, as well as peace of mind.

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I launched my business in 2011, after attaining a Family Finances diploma, as it became clear to me that many people were in great need of understanding their financial situation. Rapidly and through hard work I became one of Israel's leading Money Coaches. I am known here as The Budgeter (Hametaktzevet המתקצבת).
In 2021 I added to my arsenal of services a new field - coaching people to improve their personal information management (PIM), an area in which I specialize and which I love and is highly important these days of tons of digital data. It's a new area which will gain importance and visibility very quickly. My services in this field are called FILE & FIND ME.

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I accompany families, individuals and small business owners towards achieving their own various business, financial and/or PIM goals, by developing tools, methods and concepts and implementing financial/information/business management in real life.
 

I am a regular guest on morning television talk shows as well as in radio and newspaper interviews nation-wide. This, in addition to writing my own posts and articles which are published in various media, as well as my own Podcast. I am invited to give lectures and workshops to communities, social & business groups and companies, and I also pride myself in serving as a mentor to budding entrepreneurs. 

 

I founded the popular "Gift-in-an-Envelope" concept & greeting cards which in itself links to preserving our environment which is something I feel strongly  about.

And not less important -  I am a mother to 2 boys who inspire me to shape a smarter money-wise and organized generation who will hopefully grow up with a more natural instinct of financial freedom, control and organizational skills.

 

My services range from one off meetings to weekly “running buddy” sessions, lectures and workshops. In addition to Hebrew, I work also in English and Spanish, thus I succeed in helping new as well as veteran Anglo and Spanish-speaking Olim.

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My clients save a lot of money also because in our sessions I reveal to them various marketing & sales tricks and manipulations to avoid. I am closely familiar with these from my previous career in the marketing and market research field, both in Israel and South Africa.

 

​I possess an Honours degree in Business Science from University of Cape Town. 
​I am married and live in the Sharon area.

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An area which is close to my heart and in which I am active in my spare time is Community and Social Activism: I am active in my kid's Parents Associations, was one of the leaders of the Municipal Taxes protest, I established a Business Club in my home town etc.