About

Welcome – I am so happy you are here.

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I wear 2 hats which I believe are inter-related - I am a personal finances management adviser, aka Money Coach, as well as a personal information management (PIM) coach.
My specialty is guiding my clients in the fascinating world of money or information management, and a little beyond.

My ultimate target is to equip my clients, readers & listeners with tools and attitudes to gain control and order, fulfill aims and attain growth, as well as peace of mind.

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I launched my business in 2011, after attaining a Family Finances diploma, as it became clear to me that many people were in great need of understanding their financial situation. Rapidly and through hard work I became one of Israel's leading Money Coaches. I am known here as The Budgeter (Hametaktzevet המתקצבת).
In 2021 I added to my arsenal of services a new field - coaching people to improve their personal information management (PIM), an area in which I specialize and which I love and is highly important these days of tons of digital data. It's a new area which will gain importance and visibility very quickly. My services in this field are called FILE & FIND ME.

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I accompany families, individuals and small business owners towards achieving their own various financial and/or PIM goals, by developing tools, methods and  concepts implementing financial/information management in real life.
 

I am a regular guest on morning television talk shows as well as in radio and newspaper interviews nation-wide. This, in addition to writing my own posts and articles which are published in various media, as well as my own Podcast. I am invited to give lectures and workshops to communities, social & business groups and companies, and I also pride myself in serving as a mentor to budding entrepreneurs. 

I founded the popular "Gift-in-an-Envelope" concept & greeting cards which in itself links to preserving our environment which is something I feel strongly  about.

And not less important -  I am a mother to 2 boys who inspire me to shape a smarter money-wise and organized generation who will hopefully grow up with a more natural instinct of financial freedom, control and organizational skills.

My services range from one off meetings to weekly “running buddy” sessions. In addition to Hebrew, I work also in English and Spanish, thus I succeed in helping new as well as veteran Anglo and Spanish-speaking Olim.

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My clients save a lot of money also because in our sessions I reveal to them various marketing & sales tricks and manipulations to avoid. I am closely familiar with these from my previous career in the marketing and market research field, both in Israel and South Africa.

​I possess an Honours degree in Business Science from University of Cape Town. 
​I am married and live in the Sharon area.

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An area which is close to my heart and in which I am active in my spare time is Community and Social Activism: I am active in my kid's Parents Associations, was one of the leaders of the Municipal Taxes protest, I established a Business Club in my home town etc.